Since 1991 WATCH International has been the customer magazine of IWC International Watch Company Schaffhausen.

The magazine provides deeper insight into the watches of IWC, publishes exclusive interviews with outstanding people and writes about the art of living and of noble craftwork. It addresses readers who appreciate the extraordinary, who are active and economically successful in their own lives and whose benchmark are but the highest of qualities.

It is a prime medium for advertising luxury brands and offers which are internationally active.

Sections consist of the cover story and exclusive interviews, stemming from experienced worlds of IWC customers, and various contributions concerning themes like air, water, earth according to watch themes like «Portuguese», «Da Vinci», «Ingenieur», «Pilot», «Aquatimer» und «Portofino». Rubrics are also Inside IWC, People and Watches, columns, rarities «From the collection» and information about the common passion of all WATCH International readers – IWC watches.

International, male readership which strongly identifies with a luxurious life style, technology and quality offers. WATCH International subscribers are sporty, cultivated, cosmopolitans and very successful in their active professional life. They have bonded with IWC, the brand, which is why 67% of the questioned readers collect the magazine.*

* Additional information from the publitest research on readership is available to you upon request.

4 times a year.

24.02.2012

24.05.2012

24.08.2012

24.11.2012

90’000 copies for IWC clients
(30’000 copies English,
30’000 copies German,
30’000 copies Chinese).

plus 10’000 copies bonus circulation in Englisch, for distribution at events and through partners.

worldwide (details see tariff).

30’000 copies English,
30’000 copies German,
30’000 copies Chinese.

iPad version of the magazine, bookable with the print advertisement.

68 to 84 pages, 21 x 28 cm, adhesive binding.

Exquisite and design awarded luxury magazine, ideal for international campaigns addressing precisely the top target group of very affluent men, in the elegant environment of the luxury watch brand IWC.