MediA portfolio
DU - art and culture magazine
- Title Profile
- Editorial Concept
- Readership
- Publication
- Circulation
- Distribution
- Volume and Format
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In Brief
«Du» is an art and culture magazine. It has been one of the most distinctive titles in the German-speaking part of Europe since 1941. «Du» is active in cultural areas such as visual arts and photography, music, architecture, film, design, literature.
«Du» is a Swiss magazine with an international range. With its 10 issues a year, it supplies high-level orientation, inspiration and topicality to fundamental domains of our culture. The magazine traces down large themes, narratives and mythologies that we deal with as a modern man or woman. It sheds light on the themes with its scientific, artistic and literary eye. «Du» chooses thematic focal points.
Three acts (rubrics) warrant for actuality, exciting discoveries, reading pleasure with regular and important information:
Thema (issue theme from different cultural points of view)
Horizonte (current topics from the art scene)
Selection (background stories, services and varieties from art and culture).
«Du» reaches a highly educated, well-funded, internationally oriented audience. The readers are cultivated, worldly people who share a great interest in art, music, photography, film, design, architecture and literature. They participate in cultural life, they like to travel, go to the theater, attend concerts and visit exhibitions.
«Du» readers have an eye for quality and esthetics, in brief; they appreciate the beautiful things in life.
10 times a year at the end of the month, double issues in July/August and December/January.
15'000 copies (subscriptions 62%, newsstand 23%, book trade 15%).
Subscription rate CHF 160.- / unit price CHF 20.-.
Switzerland as well as Germany and Austria.
128 pages.
page format: 240 x 315 mm (large format magazine).
Paper: 135 gram-qualities as well as paperback cover.
«Du» is not just a magazine, «Du» is an institution.
It is a s platform and a high-quality title, produced on the highest visual and contextual level. The magazine is a collector’s item of great value and relevance.





