BIANCO is the name for premium media products. The print magazine is the first national magazine for the entire alpine area and for alpine lifestyle.

It showcases life and places, landscapes, architecture and fashion trends. It offers hands-on tips: For the right hotel, the perfect dinner or the frivolous night out – always preserving its reference to the modern alpine lifestyle and the people that live this way permanently or temporarily.

The magazine has an appealing and strong editorial content and features a unique layout. It distinguishes itself from other existing media platforms and it offers a great advantage due to its nationwide distribution.

The alpine lifestyle includes the peculiarities of the mountain regions with their local usages and customs as well as adopted urban values imported by the international jet set from the metropolises all around the world. BIANCO shows how people live in St.Moritz and Zermatt, in Cortina and Mégève, in Kitzbühel and Sölden nowadays. An affectionate and sometimes critical glance is directed at the unique co-existence between the native population, the immigrated residents and the guests coming from all kinds of different countries.

SENSOR seasonal product news and discoveries.

MAGAZINE with versatile stories about modern alpine lifestyle, presented in large coverage or outstanding photo reports. Rubrics: fashion / lifestyle / cultural life / architecture and landscape / cars / luxury / technology / fine food and travelling / people (portraits and interviews) / The Alps and the world (near and far) / gossip / trends / shopping.

GUIDE with a service section with well-seasoned insider tips about the authoritative places of all alpine regions.

BIANCO’s audience is between 30 and 50 years old. They identify with the modern alpine lifestyle.

They live in alpine regions or feel a strong connection to it, for instance as a regular holiday-guest from urban centers in Switzerland (owner of a second home in the alps) or as a visitor from abroad.

These modern readers like to buy and to experience, and they have a strong bond to values and valuable things in which they want to actively participate.

2 x year (Summer edition end of May, Winter edition end of November).

20’000 copies in German with English summaries.

Over 1'000 distribution partners in 55 well known alpine holiday destinations and 25 cities.

Find BIANCO in High-priced fashion boutiques, in design furniture and accessory stores, in watch and jewelry stores, in art galleries, at spas, in sports stores, in high-class hotels as well as in design and wellness hotels, in historic hotels, typically Swiss hotels (cooperation with MySwitzerland organisation).

Distribution partners are also Swiss and Lufthansa first class lounges, the SBB first class lounge.

About 150 pages, 23 x 30 cm, adhesive binding.

First Alpine lifestyle magazine.

Print 

Online 

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